It is morning in Ekurhuleni, east of Johannesburg, and scores of international delegates, hosted buyers, speakers, exhibitors, partners, tourism authorities and industry leaders have gathered under one roof for the Africa Golf Tourism Convention at the ACSA Conference Centre at OR Tambo Airport.

🇬🇭 Here's What Happened

South African singer Noni opens the event with a riveting rendition of Salif Keita’s Africa, a fitting soundtrack for a convention bringing Africa together under one roof.

Minutes later, the inaugural Africa Golf Tourism Convention was officially opened in the City of Ekurhuleni.

The initiative creates Africa’s first dedicated pan-African business-to-business (B2B) platform, bringing together the continent’s diverse golf tourism offerings to create a unified, integrated and investable economic ecosystem.

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With unemployment remaining a major economic challenge across Africa, the convention also seeks to position golf as more than just a sport but as a potential engine for job creation, tourism, entrepreneurship and investment.

Speaking at the opening ceremony, Founder of the Africa Golf Tourism Convention, Neo Peete, described the event as a continental marketplace connecting golf, tourism, trade and investment.

She said the vision is to move beyond individual golf destinations and encourage international travellers to see Africa as one interconnected golf journey.

“An international traveller who doesn't simply book one golf destination, but begins to see Africa as a golf journey. Imagine itineraries that connect destinations. Imagine golf and safari circuits. Imagine golf and wine experiences, golf and beach experiences,” she said.

Neo Peete said international buyers could eventually package two or three African countries into a single premium golf itinerary, but this would require greater connectivity, investment and stronger tourism products.

“For that to happen, we need connectivity. We need trade-ready products. We need compelling destination stories. We need investment,” she added.

📰 Source: Joy Online Ghana