Jukwaa Creator Policy

1. Introduction

This Creator Policy governs the registration, verification, publishing, distribution, promotion, monetisation, and conduct of creators on Jukwaa, available at https://Jukwaa.Africa.

Jukwaa is a digital content, creator, distribution, discovery, and monetisation platform owned and operated by Creative Digital Lab Limited, a company registered in Kenya.

This Creator Policy forms part of the Jukwaa platform policy framework and should be read together with:

• Jukwaa Terms of Use;
• Jukwaa Privacy Policy;
• Jukwaa Refund Policy;
• Jukwaa Prohibited Content Policy;
• Jukwaa Anti-Piracy Policy;
• Jukwaa Takedown Policy;
• Jukwaa Payout Policy;
• any creator agreement, campaign agreement, distribution agreement, or commercial terms issued by Jukwaa.

By registering as a Creator, uploading content, listing digital products, monetising content, or receiving payouts through Jukwaa, you agree to this Creator Policy.

2. Purpose of This Policy

This Creator Policy is designed to:

• protect creators, rights holders, users, and Creative Digital Lab Limited;
• ensure that content published on Jukwaa is lawful, original, authorised, and properly monetised;
• support fair creator monetisation;
• prevent piracy, fraud, impersonation, prohibited content, and payment abuse;
• establish minimum standards for creator onboarding, verification, content ownership, publishing, revenue sharing, refunds, and payouts;
• support compliance with Kenyan law, payment provider requirements, intellectual property rules, consumer protection standards, and data protection obligations.

3. Who Is a Creator?

For purposes of Jukwaa, a Creator may include:

• filmmaker;
• actor;
• producer;
• director;
• scriptwriter;
• screenwriter;
• blogger;
• journalist;
• podcaster;
• musician;
• photographer;
• visual artist;
• author;
• trainer;
• educator;
• influencer;
• digital creator;
• sports content creator;
• county blogger;
• business blogger;
• lifestyle creator;
• faith-based content creator;
• diaspora content producer;
• media house;
• production company;
• school, college, or institution;
• event organiser;
• publisher;
• collective, association, or organisation;
• any other content owner approved by Jukwaa.

A Creator may operate as an individual, registered business, organisation, institution, or authorised representative of a rights holder.

4. Creator Eligibility

To become a Creator on Jukwaa, you must:

• be at least 18 years old, or have legal guardian/parental consent where legally required;
• have legal capacity to enter into a binding agreement;
• provide accurate identity, contact, tax, and payout information;
• own or control the content you upload, or have written authorisation to publish and monetise it;
• comply with all applicable laws and Jukwaa policies;
• pass any required identity, business, rights, tax, payment, or compliance checks;
• not be barred, suspended, or terminated from Jukwaa for previous violations.

Jukwaa may reject a Creator application at its discretion where the applicant creates legal, compliance, reputational, payment, rights, or safety risk.

5. Creator Account Registration

To create a Creator account, you may be required to provide:

• full name;
• creator name, brand name, or stage name;
• email address;
• phone number;
• country;
• profile photo or logo;
• creator biography;
• content category;
• links to portfolio, website, or social media;
• national ID, passport, or other identity document;
• business registration documents, where applicable;
• KRA PIN or tax details, where applicable;
• bank account or mobile money payout details;
• beneficial ownership information, where applicable;
• authorised representative information, where the Creator is an organisation;
• additional compliance documents requested by Jukwaa.

Jukwaa may refuse or delay approval of a Creator account where required information is missing, inconsistent, unverifiable, suspicious, or misleading.

6. Creator Verification

Jukwaa may verify Creators before allowing them to publish, monetise, or receive payouts.

Verification may include checking:

• identity documents;
• business registration documents;
• tax registration details;
• phone number and email ownership;
• payout account ownership;
• content ownership records;
• copyright licences;
• performer releases;
• distribution agreements;
• social media or website authenticity;
• sanctions, fraud, AML/CFT, or prohibited activity risk;
• previous takedown or infringement history.

Jukwaa may request updated documents at any time.

Failure to complete verification may result in:

• inability to publish content;
• restriction of monetisation;
• delayed payouts;
• content removal;
• account suspension;
• account termination.

7. Creator Responsibilities

Creators are responsible for all content, products, services, statements, listings, pricing, claims, and materials uploaded or published through their accounts.

Creators must:

• upload only content they own or are authorised to use;
• ensure all content is accurate, lawful, properly described, and not misleading;
• obtain all required rights, licences, consents, releases, and approvals;
• respect copyright, trademarks, privacy rights, image rights, music rights, publicity rights, and contractual rights;
• avoid prohibited content;
• avoid piracy, plagiarism, unauthorised copying, or re-uploading;
• provide accurate pricing and access information;
• comply with refund, payout, tax, and consumer obligations;
• cooperate with Jukwaa on complaints, takedowns, refunds, disputes, and investigations;
• maintain accurate contact and payout information;
• protect account login credentials;
• avoid manipulating views, ratings, comments, purchases, subscriptions, or payouts;
• respond promptly to user or Jukwaa support requests where required;
• comply with all applicable platform, legal, payment, and regulatory requirements.

8. Content Ownership Requirements

Before uploading content to Jukwaa, Creators must ensure they have all rights necessary to publish, distribute, sell, stream, rent, license, promote, and monetise the content.

This includes rights to:

• video footage;
• audio;
• music;
• scripts;
• screenplays;
• books;
• photographs;
• artwork;
• graphics;
• logos;
• performances;
• interviews;
• voices;
• names;
• likenesses;
• locations;
• archive footage;
• third-party clips;
• background images;
• stock assets;
• subtitles;
• translations;
• promotional materials.

Creators must not assume that content is safe to upload simply because it is available online, shared on social media, used in a performance, broadcast elsewhere, or previously published.

9. Required Rights Clearances

Where applicable, Creators must secure and retain evidence of:

• copyright ownership;
• producer agreements;
• co-producer agreements;
• performer release forms;
• actor release forms;
• music licences;
• synchronisation licences;
• master recording licences;
• script rights;
• adaptation rights;
• location releases;
• brand permissions;
• artwork permissions;
• image rights consents;
• interview consents;
• parental/guardian consent for minors;
• distribution rights;
• collective management clearances;
• assignment agreements;
• sublicensing permissions.

Jukwaa may request copies of such documents before or after publication.

If a Creator cannot produce adequate proof of rights, Jukwaa may remove, suspend, restrict, demonetise, or withhold payouts related to the content.

10. Licence Granted to Jukwaa

By uploading, submitting, listing, publishing, or monetising content on Jukwaa, the Creator grants Creative Digital Lab Limited and Jukwaa a non-exclusive, worldwide, royalty-free, sublicensable, transferable licence to host, store, encode, reproduce, display, transmit, distribute, promote, market, make available, and otherwise use the content for the purpose of operating, providing, improving, securing, and promoting the Platform.

This licence allows Jukwaa to:

• host the content;
• display the content to users;
• stream or deliver paid content;
• create thumbnails, previews, snippets, and trailers;
• optimise content for device compatibility;
• protect content through watermarking, access controls, and anti-piracy measures;
• promote Creator profiles and content within Jukwaa channels;
• include content in platform campaigns, categories, showcases, and recommendations;
• support customer service, dispute resolution, compliance, and legal processes.

This licence does not transfer ownership of the Creator’s content to Jukwaa.

11. Creator Monetisation

Jukwaa may allow Creators to monetise content through one or more models, including:

• pay-per-view;
• rentals;
• subscriptions;
• paid downloads;
• digital ticketing;
• donations;
• tips;
• sponsorships;
• paid creator pages;
• licensing;
• bundles;
• creator campaigns;
• premium listings;
• advertising or revenue-share models;
• institutional showcases;
• other models approved by Jukwaa.

Jukwaa may determine which monetisation options are available to each Creator based on content type, verification status, country, payment provider rules, compliance checks, platform readiness, and commercial arrangements.

Jukwaa does not guarantee any sales, views, subscriptions, income, reach, ranking, popularity, or audience engagement.

12. Pricing

Creators may be allowed to set prices for their content, subject to Jukwaa approval, platform rules, payment provider restrictions, minimum/maximum pricing, tax treatment, and applicable law.

Jukwaa may recommend, adjust, reject, or require changes to prices where:

• the price is misleading;
• the price conflicts with platform campaigns;
• the price violates payment provider rules;
• the price creates refund or consumer protection risk;
• the price appears fraudulent or abusive;
• the price is technically unsupported;
• the price conflicts with agreed commercial terms.

All prices should be clear to users before purchase.

13. Platform Commission and Fees

Jukwaa may deduct platform commissions, payment processing charges, mobile money fees, bank charges, taxes, withholding amounts, refunds, reversals, chargebacks, penalties, administrative charges, or other applicable deductions before calculating Creator payouts.

The applicable commission, revenue share, or fee structure may be provided in:

• Creator dashboard;
• commercial agreement;
• campaign agreement;
• distribution agreement;
• payout schedule;
• pricing page;
• written communication from Jukwaa.

Creators should not assume gross sales equal net payout.

14. Payout Eligibility

A Creator becomes eligible for payout only when:

• the Creator account is approved and verified;
• valid payout details have been provided;
• the relevant user payment has been successfully received and confirmed;
• the applicable refund or dispute period has passed or been accounted for;
• no unresolved fraud, rights, refund, tax, compliance, or payment dispute exists;
• the minimum payout threshold has been reached, where applicable;
• the Creator has complied with this Creator Policy and the Payout Policy.

Jukwaa may delay, withhold, adjust, or reverse payouts in accordance with the Jukwaa Payout Policy.

15. Refunds and Creator Earnings

Creators acknowledge that users may request refunds under the Jukwaa Refund Policy.

Where a refund is approved, Jukwaa may:

• reverse the transaction;
• deduct the refunded amount from pending Creator earnings;
• recover the amount from future Creator payouts;
• reduce reported earnings;
• hold payouts pending investigation;
• charge back payment provider or bank fees where applicable.

Creators are not entitled to retain earnings from transactions that are refunded, reversed, fraudulent, disputed, cancelled, or not successfully settled.

16. Content Review and Moderation

Jukwaa may review, approve, classify, moderate, restrict, remove, demonetise, or reject content before or after publication.

Review may consider:

• rights ownership;
• legal compliance;
• quality standards;
• age suitability;
• prohibited content;
• piracy risk;
• hate speech;
• harmful content;
• misinformation risk;
• safety concerns;
• platform fit;
• payment provider requirements;
• user complaints;
• rights-holder complaints.

Jukwaa is not obligated to publish or monetise any submitted content.

17. Prohibited Creator Conduct

Creators must not:

• upload pirated, stolen, leaked, copied, or unauthorised content;
• upload content owned by another person without permission;
• impersonate another creator, brand, organisation, public figure, or institution;
• submit false ownership documents;
• manipulate sales, subscriptions, purchases, ratings, views, or engagement;
• use fake accounts to purchase or promote their own content fraudulently;
• redirect users to off-platform payments to avoid Jukwaa fees;
• harass, threaten, abuse, or exploit users or other creators;
• publish misleading prices, false claims, or deceptive descriptions;
• upload content containing malware, phishing links, or scams;
• use Jukwaa for gambling, betting, pyramid schemes, illegal fundraising, or unlicensed financial services;
• publish sexually exploitative, hateful, violent, defamatory, or unlawful content;
• misuse user data obtained through the Platform;
• attempt to bypass anti-piracy protections;
• interfere with Jukwaa systems, APIs, or security controls;
• breach payment provider requirements;
• engage in fraud, money laundering, bribery, corruption, or suspicious financial activity.

Violation may result in content removal, account suspension, payout withholding, legal action, or reporting to relevant authorities.

18. Prohibited Content

Creators must comply with the Jukwaa Prohibited Content Policy.

Content may be prohibited if it includes or promotes:

• child sexual abuse material;
• sexual exploitation;
• non-consensual intimate content;
• pirated content;
• copyright infringement;
• hate speech;
• terrorist or extremist material;
• incitement to violence;
• scams or fraud;
• unlicensed gambling;
• illegal drugs;
• counterfeit goods;
• weapons trafficking;
• unlicensed financial services;
• defamatory content;
• privacy violations;
• malware or cybercrime;
• misleading political or public-interest manipulation;
• content that violates payment provider rules or Kenyan law.

Jukwaa may remove prohibited content without prior notice.

19. Creator Pages and Public Profiles

Creators may be allowed to maintain public profile pages on Jukwaa.

Creators are responsible for ensuring that profile information is accurate, lawful, professional, and not misleading.

A Creator profile may include:

• Creator name;
• biography;
• profile photo or logo;
• content catalogue;
• portfolio links;
• social media links;
• contact or business information;
• pricing information;
• subscription options;
• public statistics, where available.

Jukwaa may edit, hide, restrict, or remove profile information that is misleading, unlawful, abusive, infringing, unsafe, or inconsistent with platform standards.

20. User Interaction and Community Standards

Creators may interact with users through comments, messages, reviews, livestreams, campaigns, events, or support features where available.

Creators must:

• communicate professionally;
• avoid harassment, threats, insults, or discrimination;
• avoid misleading users;
• respect user privacy;
• avoid sharing user personal data outside Jukwaa without lawful basis;
• respond to genuine support issues where required;
• avoid asking users for passwords, private financial details, or off-platform payments;
• avoid inciting users to attack, harass, or abuse others.

Jukwaa may restrict communication features if they are misused.

21. Creator Data Protection Obligations

Creators must comply with applicable data protection laws when using Jukwaa.

Creators must not:

• collect unnecessary user data;
• export or misuse user data;
• use user data for spam;
• sell or share user data without lawful basis;
• contact users outside Jukwaa without consent or lawful reason;
• upload content containing private personal information without permission;
• publish minors’ personal data without lawful consent;
• disclose sensitive personal data without lawful basis.

Where a Creator receives personal data through Jukwaa, the Creator must use it only for the purpose for which it was provided.

22. Content Classification and Age Suitability

Creators must accurately classify content and provide appropriate warnings where content may include:

• strong language;
• mature themes;
• violence;
• horror;
• political sensitivity;
• religious sensitivity;
• substance use;
• distressing images;
• historical trauma;
• medical content;
• financial claims;
• educational material unsuitable for minors.

Jukwaa may apply age restrictions, warnings, category restrictions, or visibility limits.

Creators must not misclassify content to reach minors or avoid moderation.

23. Advertising, Sponsorship, and Commercial Disclosure

Where content includes paid promotion, sponsorship, brand placement, affiliate links, political advertising, endorsements, or commercial arrangements, Creators must disclose this clearly where required by law or platform rules.

Creators must not mislead users about:

• paid endorsements;
• sponsored content;
• financial relationships;
• product claims;
• health claims;
• investment claims;
• political sponsorship;
• charitable fundraising.

Jukwaa may require disclosure labels or remove misleading promotional content.

24. Tax Responsibility

Creators are responsible for their own tax obligations arising from income earned through Jukwaa.

This may include:

• income tax;
• VAT, where applicable;
• withholding tax, where applicable;
• digital service tax or other applicable taxes;
• filing and record keeping;
• issuing invoices or receipts where legally required.

Jukwaa may request tax information and may deduct, withhold, report, or remit amounts where required by law, payment provider rules, or tax authority requirements.

Nothing on Jukwaa constitutes tax advice.

25. Record Keeping

Creators should maintain records of:

• content ownership;
• licences and permissions;
• release forms;
• agreements with contributors;
• sales reports;
• payout reports;
• tax records;
• refund disputes;
• takedown responses;
• user support issues.

Jukwaa may also retain transaction, compliance, content, and payout records for legal, accounting, audit, fraud prevention, and rights enforcement purposes.

26. Takedown Complaints Against Creator Content

Where a rights holder, user, regulator, payment provider, or other third party submits a complaint against Creator content, Jukwaa may:

• notify the Creator;
• request evidence of ownership or authorisation;
• temporarily disable content;
• remove content;
• restrict monetisation;
• hold related payouts;
• request a counter-notice;
• permanently terminate content or account access;
• provide information to legal authorities where required.

Creators must respond promptly and truthfully to takedown or rights claims.

Failure to respond may result in removal or payout withholding.

27. Repeat Infringer Policy

Jukwaa may classify a Creator as a repeat infringer if the Creator repeatedly uploads infringing, pirated, unauthorised, misleading, or rights-disputed content.

Repeat infringers may face:

• content removal;
• loss of monetisation;
• payout withholding;
• account suspension;
• permanent account termination;
• legal action;
• reporting to payment providers, regulators, or rights holders.

Jukwaa may act even before repeated violations where a single violation is serious.

28. Anti-Piracy Cooperation

Creators agree to cooperate with Jukwaa’s anti-piracy measures, including:

• watermarking;
• content fingerprinting;
• access logging;
• takedown notices;
• rights verification;
• content source checks;
• anti-screen-recording measures where available;
• legal notices to infringing third parties;
• platform monitoring;
• account restrictions.

Creators must not disable, bypass, remove, or interfere with anti-piracy tools or platform security features.

29. Off-Platform Transactions

Creators must not use Jukwaa to redirect users to make payments outside the Platform in order to avoid platform commissions, payment controls, refund rules, compliance checks, or user protection processes.

Examples of prohibited off-platform conduct include:

• asking users to pay directly by M-PESA, bank, PayPal, crypto, or other methods outside Jukwaa for content listed on Jukwaa;
• sending users private payment numbers to avoid Jukwaa fees;
• offering cheaper off-platform access to Jukwaa-listed content;
• collecting user payments manually for digital content intended to be sold through Jukwaa;
• using Jukwaa comments or messages to solicit off-platform payments.

Jukwaa may suspend or terminate Creators who engage in off-platform payment circumvention.

30. Account Security

Creators must protect their accounts by:

• using strong passwords;
• not sharing login details;
• enabling two-factor authentication where available;
• logging out of shared devices;
• keeping email and phone details updated;
• promptly reporting suspicious activity;
• ensuring team members access accounts only with permission;
• removing access for former employees, contractors, agents, or collaborators.

Creators are responsible for activity conducted through their accounts unless they can show unauthorised access occurred despite reasonable security measures.

31. Creator Teams and Representatives

Where a Creator account is managed by a team, agency, manager, employee, contractor, producer, or representative, the Creator remains responsible for all account activity.

Jukwaa may require proof that a representative has authority to act on behalf of the Creator.

If a dispute arises between a Creator and a manager, agent, producer, company, collective, or rights holder, Jukwaa may suspend account changes, payouts, or content access until the dispute is resolved.

32. Institutional and Corporate Creators

Where the Creator is a company, school, church, NGO, government agency, media house, production company, association, or institution, the person opening or managing the account confirms that they have authority to bind the institution.

Jukwaa may request:

• certificate of incorporation or registration;
• board resolution;
• authority letter;
• director or authorised signatory ID;
• tax documents;
• bank confirmation letter;
• beneficial ownership information;
• official email confirmation;
• content ownership or mandate documentation.

33. Content Quality Standards

Jukwaa may set minimum technical or editorial standards for content.

Content may be rejected or returned for correction where it has:

• poor audio or video quality;
• corrupt files;
• misleading titles;
• missing descriptions;
• incorrect category;
• missing thumbnail;
• unsupported format;
• incomplete metadata;
• unlawful branding;
• excessive spam tags;
• missing age rating or warnings;
• low-quality or unreadable documents;
• broken downloads;
• unclear ownership.

Jukwaa may provide guidelines on recommended file formats, thumbnails, trailers, descriptions, and pricing.

34. Platform Promotion and Discoverability

Jukwaa may promote selected Creator content through:

• homepage features;
• category pages;
• newsletters;
• social media;
• campaigns;
• creator showcases;
• partner programmes;
• recommendations;
• search ranking;
• sponsored listings;
• editorial curation;
• diaspora campaigns;
• festival or award showcases.

Jukwaa is not obligated to promote any Creator.

Promotion decisions may consider:

• content quality;
• rights clarity;
• audience relevance;
• platform strategy;
• compliance status;
• user interest;
• creator professionalism;
• campaign fit;
• commercial agreements;
• legal and brand safety.

35. Suspension, Restriction, and Termination

Jukwaa may suspend, restrict, or terminate Creator accounts, content, monetisation, or payouts where:

• the Creator breaches this Policy;
• content is infringing or prohibited;
• verification fails;
• payout details are invalid;
• fraud or suspicious activity is detected;
• refund abuse occurs;
• payment provider rules are breached;
• user safety is at risk;
• legal or regulatory risk exists;
• rights disputes remain unresolved;
• the Creator misrepresents ownership;
• the Creator redirects users to off-platform payments;
• the Creator abuses users or other creators;
• continued account access may harm Jukwaa, users, partners, or Creative Digital Lab Limited.

Jukwaa may act immediately where necessary.

36. Effect of Suspension or Termination

If a Creator account is suspended or terminated:

• content may be removed or disabled;
• monetisation may stop;
• unpaid earnings may be reviewed;
• disputed earnings may be held;
• refunds may be deducted;
• users may lose access depending on the circumstances;
• Jukwaa may retain records for legal, accounting, fraud, compliance, and rights purposes;
• the Creator may be prohibited from creating new accounts.

Termination does not affect obligations that arose before termination.

37. Creator Appeals

Where appropriate, Creators may appeal content removal, account suspension, payout hold, or monetisation restriction.

An appeal should include:

• Creator name;
• account email;
• content title or account reference;
• reason for appeal;
• evidence supporting the appeal;
• proof of rights or authorisation, where relevant;
• correction steps taken.

Jukwaa may accept, reject, or partially accept an appeal.

Jukwaa’s decision may be final where legal, payment, safety, regulatory, or rights-holder risk remains.

38. No Employment, Partnership, or Agency

Creators are independent users of the Platform.

Nothing in this Creator Policy creates an employment relationship, partnership, joint venture, agency, franchise, or exclusive distribution relationship between the Creator and Creative Digital Lab Limited unless expressly agreed in writing.

Creators are responsible for their own business, taxes, employees, contractors, contributors, insurance, licences, and legal obligations.

39. Changes to This Creator Policy

Jukwaa may update this Creator Policy from time to time.

Where changes are material, Jukwaa may notify Creators through the Platform, email, dashboard notice, or website update.

Continued use of the Platform after the updated policy takes effect means the Creator accepts the updated policy.

If a Creator does not agree with the updated policy, the Creator should stop using Jukwaa and request account closure, subject to any pending obligations.

40. Contact Information

For Creator onboarding, verification, content publishing, monetisation, takedown issues, payout questions, or creator support, contact:

Creative Digital Lab Limited Product: Jukwaa Website: https://Jukwaa.Africa Company Website: https://creativelab.co.ke Email: [email protected] Nairobi, Kenya

41. Acceptance

By applying as a Creator, registering a Creator account, uploading content, publishing content, monetising content, receiving payouts, or otherwise using Creator features on Jukwaa, you confirm that you have read, understood, and agreed to this Creator Policy.