Jukwaa Prohibited Content Policy

1. Introduction

This Prohibited Content Policy sets out the types of content, products, services, conduct, listings, campaigns, and transactions that are not allowed on Jukwaa, available at https://Jukwaa.Africa.

Jukwaa is a digital content, creator, distribution, discovery, and monetisation platform owned and operated by Creative Digital Lab Limited, a company registered in Kenya.

This Policy applies to all users, creators, publishers, institutions, partners, advertisers, promoters, and anyone who accesses, uploads to, sells through, promotes through, or otherwise uses Jukwaa.

This Policy should be read together with:

• Jukwaa Terms of Use;
• Jukwaa Privacy Policy;
• Jukwaa Refund Policy;
• Jukwaa Creator Policy;
• Jukwaa Anti-Piracy Policy;
• Jukwaa Takedown Policy;
• Jukwaa Payout Policy;
• any creator, campaign, distribution, advertising, or partnership agreement issued by Jukwaa.

By using Jukwaa, you agree not to upload, publish, sell, promote, distribute, link to, monetise, or support any content prohibited under this Policy.

2. Purpose of This Policy

This Policy is intended to:

• protect users, creators, minors, rights holders, partners, and Creative Digital Lab Limited;
• prevent illegal, harmful, exploitative, misleading, infringing, abusive, or high-risk content;
• preserve Jukwaa as a safe and lawful platform for digital creativity, cultural expression, education, entertainment, and monetisation;
• comply with applicable Kenyan law, payment provider requirements, mobile money rules, intellectual property standards, consumer protection obligations, and platform safety standards;
• reduce piracy, fraud, scams, abuse, money laundering risk, and reputational harm.

3. General Rule

You must not use Jukwaa to upload, publish, stream, sell, distribute, promote, advertise, fundraise for, link to, or monetise any content, product, service, activity, organisation, or transaction that:

• is unlawful;
• infringes third-party rights;
• is pirated, stolen, copied, leaked, or unauthorised;
• is harmful to minors;
• promotes violence, hate, terrorism, exploitation, fraud, or abuse;
• violates privacy or image rights;
• misleads users;
• breaches payment provider or mobile money rules;
• exposes Jukwaa, Creative Digital Lab Limited, users, creators, payment providers, or partners to legal, regulatory, safety, financial, or reputational risk.

Jukwaa may remove, restrict, demonetise, age-gate, suspend, or refuse content at its discretion where content creates unacceptable risk.

4. Illegal Content and Unlawful Activity

Jukwaa does not allow content or activity that violates applicable law.

Prohibited illegal content includes content that:

• facilitates crime;
• instructs users how to commit crimes;
• promotes unlawful conduct;
• encourages evasion of law enforcement;
• supports illegal trade;
• sells or promotes illegal goods or services;
• involves proceeds of crime;
• assists fraud, bribery, corruption, money laundering, or terrorist financing;
• violates court orders, regulatory directions, or statutory restrictions.

Examples include:

• fake documents;
• stolen goods;
• illegal hacking tools;
• illegal surveillance tools;
• illegal identity documents;
• unlawful fundraising;
• illegal betting;
• prohibited financial schemes;
• illegal drugs;
• trafficking;
• weapons sales;
• unlawful data sales;
• bribery facilitation.

5. Pirated, Stolen, or Infringing Content

Jukwaa does not allow pirated or unauthorised content.

You must not upload, sell, stream, link to, or monetise content that you do not own or have permission to use.

Prohibited content includes:

• pirated films;
• copied TV shows;
• unauthorised music;
• stolen scripts;
• leaked videos;
• ripped YouTube, TikTok, Instagram, Facebook, Netflix, Showmax, DStv, broadcaster, or streaming platform content;
• unauthorised sports clips;
• copied PDFs, books, articles, newspapers, magazines, research papers, or e-books;
• stolen photographs;
• unlicensed artwork;
• copied training courses;
• unauthorised recordings of events;
• screen-recorded paid content;
• unlicensed software;
• unauthorised subtitles or translations;
• content using third-party music without clearance;
• content using actors, interviewees, or performers without releases;
• content using brands, logos, or trademarks without permission.

Creators must be able to prove ownership or authorisation if requested.

Jukwaa may remove content and withhold payouts where piracy or infringement is suspected.

6. Child Sexual Abuse Material and Exploitation of Minors

Jukwaa has zero tolerance for child sexual abuse material or exploitation of minors.

Prohibited content includes any content that:

• depicts, promotes, sexualises, exploits, abuses, endangers, or grooms minors;
• shows minors in sexual, sexually suggestive, exploitative, abusive, or harmful contexts;
• encourages sexual contact with minors;
• solicits minors for sexual activity;
• normalises or jokes about child sexual abuse;
• shares images, videos, drawings, animations, AI-generated imagery, text, or links involving sexualised minors;
• promotes trafficking or exploitation of children.

Jukwaa may immediately remove such content, suspend the account, preserve evidence where lawful, and report the matter to relevant authorities.

7. Sexual Exploitation, Non-Consensual Intimate Content, and Adult Content

Jukwaa does not allow sexual exploitation or non-consensual intimate content.

Prohibited content includes:

• non-consensual intimate images or videos;
• revenge pornography;
• secretly recorded intimate content;
• sexual coercion or blackmail;
• sexual violence;
• rape or assault content;
• trafficking or prostitution facilitation;
• content promoting sexual services;
• sexually explicit content involving coercion, intoxication, unconsciousness, or inability to consent;
• deepfake sexual content;
• sexualised content involving minors;
• content that exposes private body parts without consent;
• doxxing or threatening to release intimate material.

Adult or sexually explicit content may also be restricted or prohibited where it violates Kenyan law, payment provider rules, brand safety standards, age verification requirements, or Jukwaa platform standards.

Jukwaa may remove or restrict mature content even where it is not illegal, if it is unsuitable for the Platform.

8. Hate Speech, Discrimination, and Dehumanising Content

Jukwaa does not allow content that attacks, dehumanises, threatens, excludes, or incites harm against people or groups based on protected or sensitive characteristics.

Protected or sensitive characteristics include:

• race;
• ethnicity;
• nationality;
• religion;
• clan, tribe, or community;
• gender;
• sex;
• sexual orientation;
• disability;
• age;
• health status;
• immigration status;
• social origin;
• political identity where linked to threats or violence.

Prohibited content includes:

• direct attacks on protected groups;
• calls for exclusion, segregation, or violence;
• slurs used to abuse or degrade;
• dehumanising comparisons;
• praise of hate groups;
• denial, mockery, or celebration of atrocities;
• content designed to incite ethnic, religious, racial, or political violence;
• targeted harassment based on identity.

Context matters. Jukwaa may allow educational, documentary, journalistic, artistic, historical, or counterspeech content where it is clearly presented responsibly and does not promote hate.

9. Violence, Incitement, and Dangerous Organisations

Jukwaa does not allow content that promotes, glorifies, funds, recruits for, instructs, or supports violence or dangerous organisations.

Prohibited content includes:

• incitement to violence;
• credible threats;
• instructions for attacks;
• praise of terrorist acts;
• recruitment for terrorist, extremist, militia, or violent criminal groups;
• fundraising for violent groups;
• violent propaganda;
• bomb-making instructions;
• assassination threats;
• coordinated violent mobilisation;
• content encouraging riots, ethnic attacks, or political violence;
• celebration of real-world injury, death, lynching, mob justice, or torture.

Jukwaa may allow news reporting, academic analysis, human rights documentation, historical discussion, or counter-extremism content where presented responsibly and not used to promote harm.

10. Graphic Violence and Disturbing Content

Jukwaa may restrict or prohibit graphic content that depicts:

• real death;
• severe injury;
• torture;
• mutilation;
• gore;
• executions;
• violent accidents;
• animal cruelty;
• self-harm;
• sexual violence;
• war atrocities;
• mob violence.

Such content may be allowed only where it has clear public-interest, documentary, educational, journalistic, legal, or human rights value and includes appropriate warnings, restrictions, and context.

Content posted for shock, entertainment, harassment, celebration of harm, or monetisation of suffering is prohibited.

11. Harassment, Bullying, Threats, and Abuse

Jukwaa does not allow content or conduct intended to harass, intimidate, shame, silence, threaten, or abuse others.

Prohibited conduct includes:

• targeted insults or abuse;
• repeated unwanted contact;
• threats of violence;
• threats to expose private information;
• sexual harassment;
• coordinated harassment campaigns;
• cyberbullying;
• humiliating private individuals;
• encouraging others to harass someone;
• abusive comments toward creators or users;
• malicious impersonation;
• stalking or intimidation.

Public-interest criticism, satire, commentary, or debate may be allowed, provided it does not cross into threats, abuse, doxxing, discrimination, or harassment.

12. Privacy Violations and Doxxing

Jukwaa does not allow unauthorised sharing of private personal information.

Prohibited content includes posting or exposing:

• home addresses;
• private phone numbers;
• private email addresses;
• identity documents;
• passports;
• bank details;
• mobile money numbers;
• passwords;
• medical records;
• school records;
• private family information;
• private images or videos;
• location tracking information;
• private chats or messages where unlawful or harmful;
• personal data of minors without lawful consent.

Creators must not upload content that violates another person’s privacy or data protection rights.

13. Defamation, False Claims, and Malicious Allegations

Jukwaa does not allow content that unlawfully defames, falsely accuses, or maliciously damages the reputation of another person, business, organisation, creator, institution, or public figure.

Prohibited content includes:

• false allegations presented as fact;
• fabricated evidence;
• malicious accusations of crime;
• edited media used to mislead;
• fake screenshots;
• knowingly false exposés;
• defamatory statements about private persons;
• content designed to destroy reputation without evidence.

Jukwaa may require users or creators to provide evidence for serious claims.

Public-interest reporting, opinion, satire, criticism, or fair comment may be allowed where lawful, clearly presented, and not maliciously false.

14. Fraud, Scams, and Deceptive Practices

Jukwaa does not allow content or conduct that deceives users or facilitates fraud.

Prohibited content includes:

• fake investment opportunities;
• get-rich-quick schemes;
• pyramid schemes;
• Ponzi schemes;
• fake jobs;
• fake grants;
• fake scholarships;
• fake tenders;
• phishing;
• account takeover attempts;
• impersonation scams;
• romance scams;
• fake charity appeals;
• fraudulent fundraising;
• fake ticketing;
• false digital product listings;
• manipulated reviews;
• misleading creator pages;
• fake payment confirmations;
• counterfeit credentials;
• stolen financial information.

Jukwaa may suspend accounts and report fraud to payment providers or authorities.

15. Unlicensed Financial Services, Investments, and Trading

Jukwaa does not allow unlicensed or misleading financial services.

Prohibited content includes promotion or sale of:

• unlicensed lending;
• illegal savings schemes;
• unlicensed forex trading services;
• unlicensed crypto investment products;
• binary options scams;
• illegal securities;
• pump-and-dump schemes;
• investment advisory services without required authorisation;
• guaranteed returns claims;
• “double your money” schemes;
• fake SACCOs or chama investment schemes;
• unauthorised crowdfunding for investment purposes;
• financial products that require a licence but do not have one.

Educational financial content may be allowed where it is lawful, clearly informational, not misleading, and does not offer unlicensed regulated services.

16. Gambling, Betting, Lotteries, and Games of Chance

Jukwaa does not allow gambling, betting, lotteries, raffles, prize competitions, or games of chance unless expressly approved in writing and fully licensed under applicable law.

Prohibited content includes:

• unlicensed betting;
• casino games;
• sports betting promotions;
• gambling tips sold as guaranteed outcomes;
• lottery ticket sales;
• illegal raffles;
• betting pools;
• gambling affiliate links;
• fantasy sports gambling where regulated;
• gambling content targeting minors.

Where licensed gambling-related content is proposed, Jukwaa may require proof of licence, regulatory approval, age controls, payment provider approval, and written platform approval.

17. Drugs, Controlled Substances, and Harmful Products

Jukwaa does not allow content that sells, promotes, instructs, or facilitates illegal drugs or controlled substances.

Prohibited content includes:

• sale of narcotics;
• drug trafficking;
• instructions for producing illegal drugs;
• promotion of illegal drug use;
• sale of prescription medicine without authorisation;
• fake medicines;
• unlicensed pharmacies;
• performance-enhancing drug sales;
• harmful chemical products;
• poisoning instructions.

Educational, medical, policy, public health, or documentary content may be allowed where lawful and responsibly presented.

18. Weapons, Arms, and Dangerous Goods

Jukwaa does not allow content that sells, promotes, or facilitates weapons, arms, explosives, or dangerous goods.

Prohibited content includes:

• firearms sales;
• ammunition sales;
• explosives;
• bomb-making instructions;
• illegal knives or weapons;
• military-grade equipment trading;
• arms brokering;
• instructions for making weapons;
• illegal self-defence products;
• weapon trafficking.

Documentary, news, historical, educational, or artistic discussion may be allowed where it does not facilitate harm or unlawful sales.

19. Counterfeit Goods and Misleading Products

Jukwaa does not allow counterfeit, fake, stolen, or misleading goods or services.

Prohibited content includes:

• fake designer goods;
• counterfeit electronics;
• pirated software;
• fake certificates;
• fake branded merchandise;
• stolen items;
• fake tickets;
• fake event access;
• misleading product claims;
• fake endorsements;
• fake reviews;
• unauthorised use of brand names or logos.

Creators and sellers must accurately describe any product or service associated with their content.

20. Malware, Cybercrime, and Platform Abuse

Jukwaa does not allow content or activity that compromises digital security.

Prohibited content includes:

• malware;
• ransomware;
• spyware;
• phishing kits;
• hacking tutorials designed for unlawful access;
• credential theft;
• account cracking;
• botnets;
• carding;
• SIM swap fraud;
• social engineering kits;
• illegal data scraping;
• sale of stolen data;
• bypass tools for paid services;
• tools to defeat digital rights management;
• instructions for cybercrime.

Cybersecurity education may be allowed where clearly defensive, lawful, and responsibly presented.

21. Misinformation, Manipulated Media, and Harmful Falsehoods

Jukwaa may restrict or remove content that contains harmful false or misleading information, especially where it may affect:

• public safety;
• elections;
• public health;
• financial decisions;
• emergency response;
• legal rights;
• identity-based violence;
• national security;
• public order.

Prohibited content includes:

• deepfakes used to deceive;
• fabricated public announcements;
• false emergency alerts;
• false medical cures;
• fake election results presented as official;
• fake government notices;
• manipulated media that creates real-world harm;
• coordinated disinformation campaigns.

Opinion, satire, commentary, fiction, parody, and artistic expression may be allowed where clearly presented and not likely to deceive or harm users.

22. Political, Civic, and Public Interest Content

Jukwaa may host political, civic, governance, public-interest, journalistic, or advocacy content, provided it complies with law and platform standards.

Prohibited political or civic content includes:

• incitement to violence;
• ethnic hatred;
• voter suppression;
• fake election information;
• impersonation of electoral bodies or public institutions;
• false voting instructions;
• undisclosed paid political propaganda where disclosure is required;
• doxxing of officials, candidates, journalists, or private persons;
• manipulated media designed to deceive voters;
• illegal campaign fundraising;
• content that violates election laws or public order rules.

Jukwaa may require disclosure, fact-checking context, age restrictions, or additional moderation for sensitive political content.

23. Health, Medical, and Safety Claims

Jukwaa does not allow dangerous, false, or misleading health claims.

Prohibited content includes:

• fake cures;
• unapproved medical treatments;
• misinformation likely to cause harm;
• sale of prescription drugs without authorisation;
• anti-vaccine misinformation likely to cause harm;
• medical advice presented by unqualified persons as professional diagnosis;
• extreme dieting or self-harm promotion;
• dangerous beauty or body modification practices;
• fake fertility or sexual health cures.

Educational health content may be allowed where responsibly presented and, where necessary, produced by qualified persons or supported by credible sources.

24. Self-Harm, Suicide, and Eating Disorder Content

Jukwaa does not allow content that encourages, instructs, glorifies, or promotes self-harm, suicide, or eating disorders.

Prohibited content includes:

• suicide instructions;
• self-harm methods;
• encouragement to self-harm;
• graphic self-harm imagery posted for shock or encouragement;
• pro-eating-disorder communities;
• dangerous weight-loss challenges;
• content that targets vulnerable users with harmful behaviour.

Supportive, recovery-focused, educational, artistic, or public-health content may be allowed where handled responsibly and does not provide harmful instructions.

25. Animal Cruelty

Jukwaa does not allow content that promotes, celebrates, or monetises animal cruelty.

Prohibited content includes:

• staged animal abuse;
• animal torture;
• organised animal fighting;
• bestiality;
• cruelty for entertainment;
• instructions for harming animals.

Documentary, educational, veterinary, conservation, or reporting content may be allowed where presented responsibly.

26. Spam, Manipulation, and Low-Quality Abuse

Jukwaa does not allow spam or platform manipulation.

Prohibited activity includes:

• repetitive posting;
• misleading tags;
• fake engagement;
• fake views;
• fake ratings;
• fake reviews;
• automated accounts;
• bot-driven traffic;
• keyword stuffing;
• deceptive thumbnails;
• clickbait that materially misleads users;
• mass unsolicited messages;
• link farming;
• content designed only to redirect traffic elsewhere;
• scraping user data;
• artificially inflating purchases or payouts.

Jukwaa may remove spam and restrict abusive accounts.

27. Off-Platform Payment Circumvention

Creators and users must not use Jukwaa to avoid platform payment rules.

Prohibited conduct includes:

• directing users to pay outside Jukwaa for content listed on Jukwaa;
• sharing private payment numbers in comments or descriptions to bypass platform commissions;
• offering cheaper off-platform access to avoid fees;
• collecting payments manually for Jukwaa-listed content;
• using Jukwaa to advertise paid content hosted elsewhere without approval;
• hiding paid links behind misleading content.

Jukwaa may suspend accounts and withhold payouts for payment circumvention.

28. Restricted Content

Some content may not be fully prohibited but may be restricted, age-gated, demonetised, limited in visibility, or subject to additional review.

Restricted content may include:

• mature themes;
• strong language;
• non-graphic violence;
• political commentary;
• religiously sensitive content;
• culturally sensitive content;
• medical discussions;
• financial education;
• documentary content involving trauma;
• historical conflict content;
• alcohol-related content;
• satire or parody that may be misunderstood;
• content involving minors in non-harmful but sensitive contexts.

Jukwaa may require warnings, classification, disclaimers, or restricted access.

29. Content Involving Minors

Content involving minors must be handled with special care.

Creators must not upload content involving minors unless:

• it is lawful;
• it is safe;
• appropriate consent has been obtained;
• it does not exploit, embarrass, sexualise, endanger, or expose the minor;
• it does not reveal sensitive personal information;
• it complies with child protection standards.

Jukwaa may remove content involving minors even where consent is claimed, if the content appears unsafe, exploitative, humiliating, or inappropriate.

30. Content Requiring Additional Approval

Some content may require additional written approval from Jukwaa before publication or monetisation.

This may include:

• institutional campaigns;
• charity fundraising;
• political content;
• election-related content;
• religious fundraising;
• medical content;
• investment or financial education content;
• licensed betting-related content;
• government or public-sector content;
• high-value ticketing campaigns;
• content involving minors;
• content involving sensitive investigations;
• live events with public safety implications.

Approval may require documents, licences, disclaimers, proof of authority, or legal review.

31. Creator Responsibility for Uploaded Content

Creators are fully responsible for content they upload, publish, sell, distribute, or monetise through Jukwaa.

Creators must:

• verify rights before uploading;
• ensure content is lawful;
• classify content accurately;
• avoid prohibited content;
• maintain ownership and licence records;
• respond to Jukwaa requests;
• cooperate with investigations;
• remove or correct problematic content;
• indemnify Jukwaa for losses caused by their breach.

Failure to comply may lead to removal, suspension, payout withholding, termination, or legal action.

32. User Responsibility

Users must not:

• upload prohibited content;
• share prohibited links;
• purchase content using fraudulent payment methods;
• repost paid content;
• encourage creators to violate Jukwaa rules;
• report content falsely or maliciously;
• harass creators or users;
• use the Platform for illegal purposes.

Users who violate this Policy may lose access to Jukwaa.

33. Enforcement Measures

Where Jukwaa identifies or receives a report of prohibited content, we may take one or more actions, including:

• content review;
• warning;
• age restriction;
• visibility restriction;
• demonetisation;
• temporary removal;
• permanent removal;
• refund processing;
• payout hold;
• payout reversal;
• account restriction;
• account suspension;
• account termination;
• device or payment method blocking;
• reporting to payment providers;
• reporting to regulators or law enforcement;
• legal action.

Jukwaa may act without prior notice where immediate action is necessary.

34. Payout Holds for Prohibited Content

Where content is suspected of being prohibited, infringing, fraudulent, unlawful, or harmful, Jukwaa may hold any related earnings.

Payouts may be held while Jukwaa reviews:

• copyright ownership;
• piracy claims;
• user complaints;
• refund exposure;
• payment disputes;
• fraud indicators;
• regulatory risk;
• law enforcement requests;
• payment provider instructions.

Jukwaa may permanently withhold or reverse earnings where prohibited content caused sales, refunds, legal claims, payment reversals, or platform losses.

35. Reporting Prohibited Content

Users, creators, rights holders, regulators, or members of the public may report prohibited content.

A report should include:

• your name;
• contact details;
• URL or location of the content;
• description of the issue;
• reason you believe the content violates this Policy;
• screenshots or supporting evidence, where available;
• whether you are personally affected or reporting on behalf of someone else.

Reports should be sent to:

Email: [email protected] Website: https://Jukwaa.Africa

Jukwaa may request additional information before taking action.

36. False or Malicious Reports

Jukwaa does not allow false, abusive, or malicious reporting.

Users must not submit reports designed to:

• harass creators;
• remove lawful competition;
• suppress criticism;
• manipulate platform moderation;
• interfere with business relationships;
• make false copyright claims;
• abuse takedown processes.

False or malicious reporting may result in account restriction or legal action.

37. Appeals

Where content is removed, restricted, demonetised, or flagged under this Policy, the affected creator may submit an appeal unless Jukwaa determines that appeal is not available due to legal, safety, regulatory, payment, or rights-holder risk.

An appeal should include:

• creator name;
• account email;
• content title;
• content URL or reference;
• explanation of why the action should be reversed;
• supporting evidence;
• rights documentation, where relevant;
• proposed corrective action.

Jukwaa may uphold, reverse, or modify its decision.

38. Cooperation With Authorities and Payment Providers

Jukwaa may cooperate with regulators, law enforcement, courts, tax authorities, payment processors, mobile money operators, banks, rights holders, and child protection bodies where required or appropriate.

This may include sharing information, removing content, preserving evidence, freezing payouts, disabling accounts, or complying with lawful requests.

39. Changes to This Policy

Jukwaa may update this Prohibited Content Policy from time to time.

Where changes are material, Jukwaa may notify users or creators through the Platform, email, dashboard notice, or website update.

Continued use of Jukwaa after the updated Policy takes effect means you accept the updated Policy.

40. Contact Information

For prohibited content reports, moderation questions, creator compliance, safety concerns, or policy appeals, contact:

Creative Digital Lab Limited Product: Jukwaa Website: https://Jukwaa.Africa Company Website: https://creativelab.co.ke Email: [email protected] Nairobi, Kenya

41. Acceptance

By accessing, uploading to, publishing on, selling through, buying from, promoting through, or otherwise using Jukwaa, you confirm that you have read, understood, and agreed to this Prohibited Content Policy.