NAIROBI, Kenya Sep 28– Artificial intelligence is reshaping how brands understand consumers, create content and make business decisions, prompting marketers across Africa to rethink the skills and capabilities required to remain competitive in a rapidly evolving business environment.

📻 Breaking It Down

That conversation will take centre stage in Nairobi on Friday, October 2, 2026, when the 9th African Marketers Conference brings together marketers, entrepreneurs, agencies and business leaders under the theme “The AI-Powered Marketer.”

Organised by the Top Marketers Club, the conference will be held at Tusker Brewhouse, with East African Breweries Limited (EABL) as the venue partner.

The conference will explore the growing intersection between artificial intelligence, creativity, customer experience and business growth, at a time when AI is moving from an emerging technology into an increasingly important part of everyday business operations.

📌 What You Need to Know

For marketers, the conversation is increasingly shifting from whether AI will affect the profession to how effectively it can be applied.

A key feature of this year’s conference will be a hands-on AI workshop led by Belva Digital, designed to give participants practical experience in applying the technology to real marketing workflows.

Participants will be encouraged to bring their laptops and actively engage in the session, exploring how AI can support their day-to-day work.

The workshop will demonstrate practical applications ranging from idea generation and content development to research, analysis and other marketing activities.

The emphasis on practical application reflects the changing expectations facing marketing professionals.

AI can increase the speed at which marketers research, create, test and optimise. However, technology does not replace creativity, strategic thinking or an understanding of consumers.

📰 Source: Capital FM Kenya