Beyond Bali: Indonesia targets Kenyan tourists with diverse holiday offering

Jukwaa

📻 Breaking It Down

Indera Dewantho, Assistant to the Deputy for Marketing, Region III at Indonesia’s Ministry of Tourism, said the country wants to deepen its engagement with Kenya by working more closely with travel agents, tour operators and other tourism businesses.

“Indonesia offers Kenyan travellers something that is difficult to find in a single destination: diversity. Indonesia is not only Bali,” Dewantho told Kenyan journalists during a familiarization trip to Indonesia.

He pointed to Indonesia’s more than 17,000 islands, hundreds of ethnic groups, distinctive culinary traditions, tropical landscapes and living cultural heritage as part of the country’s appeal to Kenyan travellers.

📌 What You Need to Know

The ministry is also promoting what it describes as “quality tourism” — experiences designed to provide meaningful interaction while generating benefits for local communities and supporting environmental protection.

One example is Indonesia’s Tourism Villages programme, which enables visitors to experience local traditions, cuisine, crafts, nature and everyday community life.

“For Kenyan travellers, Indonesia can offer not simply a holiday, but a different cultural and social experience,” Dewantho said.

Bali remains one of Indonesia’s strongest international tourism brands, but the government is seeking to use that recognition to introduce visitors to destinations across the wider archipelago.

Dewantho said a Kenyan traveller could combine Bali’s Hindu culture and wellness experiences with visits to Borobudur in Java, Jakarta, Komodo National Park and the marine ecosystems of Raja Ampat.

“Our objective is to encourage international visitors to discover more of Indonesia and to create a more balanced distribution of tourism benefits across different destinations,” he said.

📰 Source: Capital FM Kenya

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