BLUETTI targets SMEs with new buy-now-pay-later off-grid energy storage solution

Jukwaa

📻 Breaking It Down

The company has introduced its Home Star 2, Home Star 3 and GM Home Star 5 energy storage systems under a pay-as-you-go model, allowing customers to spread payments over time rather than making an upfront purchase.

The move comes as Kenyan businesses continue to grapple with rising electricity costs and intermittent power supply, increasing demand for alternative and backup energy solutions.

SMEs, which account for the majority of businesses in the country, have increasingly turned to solar power to reduce operating costs and improve energy reliability.

📌 What You Need to Know

Speaking during the launch, BLUETTI Kenya Business Manager Barry Yang said the financing model is designed to lower the cost barrier that has slowed adoption of solar storage technologies.

“We are launching the pay-as-you-go model to support customers and make it easier for them to access our products. It allows more people to have the capacity to use the products without the burden of paying everything upfront.”

“We are also interested in working more closely with distributors in Kenya and building partnerships that will expand access to these products across the country.”

Beyond financing, Yang said the company intends to work with distributors by providing technical support, training and financial backing where necessary to accelerate market penetration.

He said Kenya presents significant growth opportunities due to increasing electricity demand from households and small industries.

The company said its strategy includes expanding distributor networks, offering technical training on solar products and supporting community initiatives to build awareness around renewable energy technologies.

📰 Source: Capital FM Kenya

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