ELDORET, Kenya Sep 21 – Eldoret will host the 2026 UN Tourism Week as Kenya seeks to harness digital technology and artificial intelligence (AI) to transform the tourism sector and diversify destinations beyond the traditional coastal and wildlife circuits.

📻 Breaking It Down

The week-long event, running from September 21 to 27 at the University of Eldoret grounds, will be held under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.”

The event will showcase emerging digital technologies, AI solutions, start-ups and innovations aimed at enhancing Kenya’s tourism reputation and creating new opportunities for destinations, businesses and communities.

Tourism Principal Secretary Julius Bitok said the programme had been designed to give participants an opportunity to experience the tourism potential of Eldoret and the wider North Rift region.

📌 What You Need to Know

“We have lined up many interesting activities to not only see but to actively participate in. We invite everyone to visit Eldoret and the greater North Rift to sample the glory of the true home of champions,” Bitok said.

The event will bring together national and county governments, tourism investors, technology companies, innovators, scholars, conservationists, tourism stakeholders and members of the public.

A major focus of the week will be capacity building on the practical deployment of digital technologies and AI in tourism.

The sessions will target micro, small and medium enterprises (MSMEs), tour operators, hoteliers, tour guides, young people and community-based tourism enterprises.

Participants will explore how AI and digital innovation can improve destination marketing, content creation, customer engagement, business development and market intelligence.

The organisers say the initiative will also help tourism entrepreneurs and innovators strengthen their visibility and competitiveness in an increasingly digital marketplace.

📰 Source: Capital FM Kenya