Journalists must strengthen credibility in digital era- Kwasi Pratt urges

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He said journalism in the digital era must help audiences distinguish truth from falsehood by providing accurate and credible information in a society overwhelmed by information.

Mr Pratt made the call at the 77th Anniversary Symposium of the Ghana Journalists Association (GJA) in Accra, where he said public trust could be built through courageous reportage, distinguishing evidence from allegations, investigating the powerful and listening to people without access to power.

“Media trust is not created by a slogan, and it is not created by telling citizens that journalists are professionals…

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“It is built when a journalist refuses to publish an unverified allegation even though publication would generate enormous attention, and when journalism refuses to become an instrument of political convenience,” he said.

The symposium, on the theme: “GJA@77: Building On Our Legacy, Advancing Ethical Journalism and Shaping the Future Of Digital Media,” brought together media practitioners, corporate organisations and diplomatic representatives.

Mr Pratt said freedom of expression must be regarded as a responsibility to pursue the truth, adding that technology should complement journalism without replacing professional judgement.

“AI can help newsrooms perform tasks that previously consumed enormous amounts of time…but AI does not remove the journalist’s fundamental responsibility.

“A machine can generate a paragraph, but it cannot take moral responsibility for the consequences of publishing it… Technology must remain a tool. It must never become the ultimate editor,” he noted.

Mr Pratt called on the GJA to continue protecting journalists, advocate better conditions of service, hold members accountable and enhance practitioners’ capacity to use technology responsibly.

📰 Source: Joy Online Ghana

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