ELDORET, Kenya, Sep 27 — Kenya is moving to integrate Artificial Intelligence and digital platforms into tourism promotion as the government seeks to make the country’s destinations more visible and accessible to increasingly digital travellers.

📻 Breaking It Down

Tourism and Wildlife Cabinet Secretary Rebecca Miano said the shift in how travellers discover, compare and book destinations makes digital technology and AI critical to Kenya’s competitiveness as a tourism destination.

“Today’s traveller is increasingly using a smartphone, digital platforms and online tools to discover destinations, compare experiences and make travel decisions,” Miano said on Sunday.

She said the government must redesign how it showcases Kenya to ensure destinations, experiences and tourism products remain visible, accessible and relevant in the digital spaces where travellers make decisions.

📌 What You Need to Know

Miano said the Ministry is already using technology to expand the visibility of Kenya’s tourism offering, citing Safari Live, developed in partnership with Wildlife Earth, as one initiative showcasing the country’s wildlife and destinations to global audiences.

She also highlighted Tembea Kenya as a platform for showcasing destinations and experiences across the country while encouraging domestic travel.

The Cabinet Secretary said young people would play an increasingly important role in promoting Kenya through digital platforms, citing their creativity, reach and understanding of online audiences as valuable assets.

She said the Ministry was already working with influencers and digital content creators as part of efforts to promote Kenya and make its tourism experiences more visible.

The remarks came as Kenya marked World Tourism Day 2026 in Uasin Gishu County under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.”

The celebrations in Eldoret brought to a close a week-long programme showcasing Uasin Gishu and the wider North Rift’s tourism potential through sports, culture, conservation, gastronomy and digital innovation.

📰 Source: Capital FM Kenya