NAIROBI, Kenya Jun 29 – Safaricom says it plans to integrate artificial intelligence into its My OneApp platform as part of efforts to automate financial tasks and transform the application into a predictive digital assistant for customers.

📻 Breaking It Down

The telecommunications firm said the upcoming machine learning features will analyze customer spending patterns and usage behavior to anticipate user needs and simplify routine financial transactions.

Speaking during the Capital In The Morning show, Safaricom’s Head of Digital Commerce and Loyalty Services Peter Gichangi said the application will soon generate automated reminders for recurring utility payments while also recommending nearby merchants based on a customer’s location and transaction history.

The platform is also developing a digital directory that will enable users to identify businesses offering Lipa na M-Pesa services before physically visiting them.

📌 What You Need to Know

The planned artificial intelligence integration forms part of Safaricom’s broader strategy to consolidate its digital ecosystem by replacing the standalone M-Pesa and MySafaricom applications with a single unified platform.

According to the company, My OneApp currently has 4.7 million registered users, including approximately 1.3 million daily active users.

Safaricom says the platform also incorporates enhanced security protocols requiring an active SIM card to be physically present on the user’s device before transactions can be completed.

The SIM-based verification system is intended to prevent unauthorized remote access and reduce fraud linked to social engineering attacks.

The rollout of the application initially faced technical challenges after an auto-update feature exposed the platform to users earlier than expected.

Customers had complained about authentication issues, missing historical information and the inability to access the application over Wi-Fi networks.

📰 Source: Capital FM Kenya