NAIROBI, Kenya, Jun 23 — Samsung has partnered with the Blue Ribbon Initiative as the official technology and wellness sponsor for the Father’s Day Wellness Run held at the Waterfront in Karen on June 21, 2026, in a bid to promote men’s health awareness and early prostate cancer screening.

📻 Breaking It Down

The event brought together families, fitness enthusiasts and medical professionals, with participants utilizing the Samsung Galaxy Watch ecosystem to monitor health metrics such as pace, distance and real-time biometrics during the run.

Speaking during the event, Andrew Keeplah, Founder and Lead of Partnerships for the Blue Ribbon Initiative Kenya, emphasized the importance of changing attitudes around men’s health and encouraging regular medical checkups.

“We are not trying to scare people off cancer; we are trying to make it more common that Kenyan men need to check their health,” Keeplah said.

📌 What You Need to Know

The initiative was founded in memory of Keeplah’s late father, who succumbed to prostate cancer, and has since evolved into a growing community movement focused on promoting healthy lifestyles and breaking stigma surrounding men’s health conversations.

Although the Blue Ribbon Initiative was officially established in 2020, the COVID-19 pandemic delayed physical events, with the wellness runs officially launching in June 2024.

Now in its third active year, the annual run has grown significantly from just 80 participants during its inaugural edition to more than 700 runners this year, including children and families.

Organizers and stakeholders at the event stressed that normalizing clinical checkups and overcoming hesitation among men to seek medical attention remains key to reducing deaths linked to late-stage cancer diagnoses.

Samsung’s wearable technology played a central role during the event, highlighting how digital health tools can support preventive healthcare and fitness monitoring.

Capital FM Account Manager Collins Maloba said partnerships between corporates, media and community organizations were critical in amplifying such health campaigns.

📰 Source: Capital FM Kenya