Strathmore, Burns Brothers Launch Creative Economy Africa Institute to Create One Million Jobs

Jukwaa

📻 Breaking It Down

The collaboration will establish the Creative Economy Africa Institute, a Pan-African platform designed to unlock the continent’s creative and cultural industries as engines of economic transformation.

The partners say the initiative aims to help create one million jobs across Africa by 2035 by equipping creative entrepreneurs, strengthening industry ecosystems and building stronger links between Africa and global markets.

According to the UNESCO, Africa’s creative economy has the potential to generate more than $20 billion in annual revenues and create over 20 million jobs, making it one of the continent’s most promising growth sectors.

📌 What You Need to Know

Despite Africa’s growing influence in music, film, fashion, sports, technology, media, gaming, tourism and entertainment, the continent currently captures only a small share of the global creative economy.

The partnership was unveiled during a meeting attended by Caesar Mwangi and Mike Burns alongside John Burns and other industry leaders.

The discussions highlighted the need for stronger platforms, ecosystem infrastructure and cross-continental partnerships capable of converting Africa’s creative momentum into scalable economic opportunities.

The Institute’s first initiative will be the launch of Creative Economy 101, a digital learning programme initially developed for Kenya before expanding across Africa.

The course will introduce creators, entrepreneurs, students, policymakers and business leaders to the economics, business models and infrastructure underpinning Africa’s creative industries.

Organisers say the programme will become Africa’s first Pan-African certification course focused specifically on the economic architecture and emerging opportunities within the continent’s creative economy.

📰 Source: Capital FM Kenya

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