Acting General Manager for Sustainability and Shared Value at MTN Ghana, Georgina Asare Fiagbenu, has said sustainability should be treated as a way of life rather than simply a requirement imposed on businesses.

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She said businesses and individuals had a responsibility to operate ethically, use resources responsibly and protect the environment, regardless of whether sustainability practices were required by regulation.

Speaking on Joy FM’s Super Morning Show on Thursday, August 20, as part of discussions on MTN Sustainability Month 2026, Ms Asare Fiagbenu said sustainability was not a new concept.

“In my mind, sustainability has always been with us because that's the right way to live, to ensure that we are efficient and we are responsible,” she said.

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She said responsible behaviour included upholding ethical values, operating with integrity and meeting basic obligations such as paying taxes.

“We have the right values. We are ethical. If it's taxes, you pay your taxes as a company, as an individual,” she said.

According to Ms Asare Fiagbenu, what had changed was that businesses were now being encouraged to operate within a common framework that allowed their sustainability performance to be measured and compared.

“What businesses have been asked to do is now to have a framework, a universal framework for, let's say, judging how we are all doing,” she said.

She acknowledged that the sustainability space was increasingly being regulated but said MTN's approach was not simply to comply with regulations.

“The space is being regulated, but our stance at MTN is that we don't have to comply because we are being regulated. We have to do it as a way of life,” she said.

📰 Source: Joy Online Ghana