NAIROBI, Kenya May 29 – Tourism and Wildlife Ministry, through its Magical Kenya, Origin of Wonder platform, and Google Kenya have announced a strategic AI-driven partnership. The collaboration follows a recommendation from the Kenya Tourism Rebranding and Repositioning Taskforce. It will advance the Ministry’s ambition to establish Kenya as Africa’s foremost AI-first tourism marketing destination.

📻 Breaking It Down

Centred on the Magical Kenya platform, the partnership is designed to connect

global travellers directly with Kenya’s distinctive tourism experiences. The aim

is to increase visitor numbers, generate new employment and shift destination

📌 What You Need to Know

management from an intuition-based policy to a real-time, data-driven system that

Tourism and Wildlife CS Rebecca Miano, said the partnership signals a new chapter for the sector.

“Adopting an AI – first approach allows us to move beyond traditional marketing

and build a sophisticated digital infrastructure. This will position Kenya as

Africa’s leading digitally enabled tourism destination, helping us to double

international arrivals and increase revenue for national prosperity. ”

📰 Source: Capital FM Kenya