Are you measuring what matters — or just what’s easy to measure?Likes, reach, impressions and clicks can tell you what happened. But when it’s time to justify your marketing budget, you need numbers that connect back to the business.In this session, we’ll look at how to move beyond vanity metrics and focus on the numbers that actually help you make better marketing decisions.You’ll learn how to:✅ Identify KPIs that align with your business goals✅ Build a simple dashboard for decision-making✅ Tur