The Anti-Counterfeit Authority (ACA) has unveiled a new digital verification system to help consumers identify genuine products and curb the growing trade in counterfeit goods. Breaking It Down Speaking on Thursday, June 18, during World Anti-Counterfeiting Day celebrations in Nairobi, ACA Chief Executive Officer Robi King’a said the Authority is rolling out digital security devices to enable consumers to verify the authenticity of products be
06/19/26 • 2,263
The Anti-Counterfeit Authority (ACA) has unveiled a new digital verification system to help consumers identify genuine products and curb the growing trade in counterfeit goods.
🇰🇪 Breaking It Down
Speaking on Thursday, June 18, during World Anti-Counterfeiting Day celebrations in Nairobi, ACA Chief Executive Officer Robi King’a said the Authority is rolling out digital security devices to enable consumers to verify the authenticity of products before purchase.
The new system will initially target high-risk sectors including pharmaceuticals, agricultural inputs, cosmetics and alcoholic beverages, which have been heavily affected by counterfeit products.
King’a said the initiative forms part of a broader strategy to strengthen consumer protection and safeguard legitimate businesses from unfair competition posed by counterfeit traders.
📌 What You Need to Know
The Authority is also pursuing legal reforms to enhance enforcement against counterfeit goods sold through online platforms and across borders, reflecting the changing nature of illicit trade.
“Awareness creation can suppress the demand for counterfeit goods in our market. The other one is also to carry out raids on suspected counterfeit goods," said King’a.
"Since the formation of this authority, we have managed to seize goods worth Ksh400 billion and destroyed counterfeit goods worth 200 million, and we continue doing this to protect consumers and protect brand owners," he added.
The announcement comes barely a week after the ACA warned of a nationwide crackdown on businesses involved in the manufacture, distribution and sale of counterfeit products.
On June 10, 2026, the Authority clarified that its inspectors are legally empowered under the Anti-Counterfeit Act, 2008, to enter premises, conduct searches and seize suspected counterfeit goods without first obtaining a court order.
According to the ACA, the law grants inspectors authority to take enforcement action provided due process is followed throughout investigations and any subsequent legal proceedings.
📰 Source: Kenyans.co.ke
